Empowering Financial Growth Through Partnership

We take care of the details so you can stay focused on your business.

Over 100 Years of Experience

At Halls Financial Services (HFS), we bring together over a century of heritage from the Halls & Sons Group (est. 1890), the trusted reputation of the AA, and forward-thinking innovation from the Coaxle Group.

We specialise in designing tailored insurance assets that let our partners focus on what they do best. Backed by deep expertise and advanced data analytics, we provide seamless, value-driven financial solutions across the insurance value chain – for individuals and businesses alike.

With the strength of the Automobile Association of South Africa (AASA) behind us, HFS delivers innovative, reliable, and customised services that empower our clients to grow with confidence.

Smart, efficient, and built around your needs, our solutions are designed to work for you.

People Who Kow the Industry

Our team brings deep expertise and a strong track record, offering reliable, knowledgeable support to every partner.

Partnership Approach

We believe in win-win partnerships – founded on trust, driven by results, and sustained through shared ambition.

Affinity Marketing

Our affinity solutions connect brands with aligned partners to unlock new audiences, enhance customer experiences, and deliver sustainable value.

Value Chain Management

Seamless, end-to-end insurance solutions that streamline operations and deliver measurable value.

Get in Touch

Experience the Halls Financial Services advantage. Let us guide you toward secure and innovative financial solutions that will help your business add more value for your customers.